Hong Kong Smart Design Awards > Winners & Finalists > Previous > Corporate Group > Corporate Promotional Gifts > 2014
Judge Award Green Award Technology Award Smart Aging Award

Chess Set Carrier

Company Name: DaDa Group Ltd
Designer(s): Helena Chiu
Company Website: http://www.dadagroup.com.hk/

 
Concept:
It is a top-tier property developer in Hong Kong and mainland China. Its success can be attributed to the enduring qualities that are key to playing chess- strategic thinking, incisive vision, clear foresight and meticulous planning. It is these attributes that enable the property developer to fulfill its ambition to claim its own territory across mainland China. In this chess set, the lid presents a map highlighting the properties' strategic vision to build its unique '66' brand of world-class developments across the country. The two arrays of chess pieces, each bearing the Chinese characters for “Hang” or “Lung”, are potent symbols of the assets of the property developer. They unite to showcase the full asset strength of the developer.