Hong Kong Smart Design Awards > About Us > Chairman cum Project Convenor's Remarks

Chairman cum Project Convenor's Remarks

Chairman cum Project Convenor's Remarks

Benson PAU
Chairman, The Hong Kong Exporters' Association
HKSDA Project Convenor



The Hong Kong Exporters' Association (HKEA) has been devoted itself to assisting Hong Kong exporters in expanding their business opportunities and enhancing their market value  to shape Hong Kong into the hub of worldwide trade. In addition to organizing exhibitions, trade delegations, seminars and business meetings, we place more insight into the rapid changing global economy in order to maintain the competitive advantage. Enterprises have no better solution than shifting their pivot from "Original Equipment Manufacturer" to "Original Design Manufacturer" and "Original Brand Manufacturer".
 
Over the years, with the support of Hong Kong Smart Gifts Design Awards (HKSGDA),a diversity of local exporters with own product design or brands not only acquired more business opportunities initiated by award entitlement and awarded product roving exhibitions, but also boosted their growth pace by gaining appreciation and recognition from international buyers. Established in 2012, HKSGDA endeavor to encourage HK gift manufacturers and exporters to integrate innovations, creativity and technology in product design to achieve “Design x Strategy x Technology = Smart Business” in order to enhance their competitiveness. After five years’ continuous efforts and advancement, HKSGDA has gradually become the industry’s signature event. International gift companies also recognize the high quality product and brilliant marketing strategy of HK gift industry through the Awards. In 2017, the Awards takes a leap forward as it is renamed to “Hong Kong Smart Design Awards" (HKSDA), expanding from "Gifts" to "Home and Houseware", so that more industries can take part in the transformation and upgrading.
 
To unite all previous Awards participants, HKEA established “Smart Design Club” at the end of 2014 to foster ideas exchange of the industry, initiate trade opportunities and encourage business collaboration among members to generate new opportunities. HKEA launched a number of new projects in 2016 to further develop sales channels and network by “Online-to-Offline” strategy, including the collaboration with K11 Design Store, which features quality design and brands, in establishing “Smart Design Village”(SDV) to sell corporate awarded products. Also, HKEA joins hand with the renowned online retailer Amazon to create "Smart Design Village" (SDV) which serves as an online store platform for Hong Kong original designs to reach global consumers. Furthermore, SDV Shop Magazines are circulating in hotels and cafes in Hong Kong since the end of 2016, aiming to increase exposure of the latest HK original design products to more local and oversea users.

Maintaining the momentum in past 5 years, HKSDA will keep up with the latest market trends and take the initiative to motivate more stakeholders to transform and enhance their competitiveness, initiate more business opportunities and develop Hong Kong as a global pivot in cross-industry design product procurement. I would like to express my sincere gratitude to the participants and sponsoring organizations of HKSDA for their dynamic support, as well as our major sponsor "CreateHK".