Xwin

Mr. Johnny Mui

Mr. Johnny Mui
Regional Divisional Merchandise Manager –
Core Toys, Electronics & Entertainment, Impulse & Seasonal
Toys R Us (Asia) Limited

Johnny is a passionate merchandising leader who has enjoyed a progressive career with Toys”R”Us.
His journey began 12 years ago when he first started in the industry as Buying Assistant.  Over the next decade, Johnny took on new challenges and continued to expand his scope of responsibilities and product categories coverage.  Now, he leads a regional team of 15 associates overseeing 10 geographic markets in Asia.
 
His guiding philosophy to success is “to always understand before acting.” He has employed this to his work when partnering with suppliers or organizing product launches in new markets.
 
This has resulted in high conversion rates and sustainable growth for the different categories under his responsibility.
 
In 2019, Johnny aims to continue his analysis of the uniqueness of each of the markets that he manages, and develop even more robust and impactful launch plans for both physical shop and for dotcom businesses.