Hong Kong Smart Design Awards > How to Apply

How to Appy

How to Appy

Step #1
Create or Login
HKSDA account
Step #2
Upload Entry Information
Step #3
Download and Print
Step #4
Settle Participation Payment
Step #5
Submit Product
(Corporate Group) /
(Conceptual Group)

Corporate Group

  • Company with Hong Kong Business Registration
  • Original design created by either in-house or outsource designers
  • Name of designer(s)/ team should be acknowledged
  • Product entries must be completed products and not parts thereof
  • Toys & Baby Category : All entries/products should be an original design and launched in the market for not more than two years from date of application deadline (launched since 6 December 2017).
  • Gifts & Home & Houseware Categories : All entries/products should be an original design and launched in the market for not more than two years from date of application deadline (launched since 20 February 2018)

Conceptual Group - Kick-Start Project Division

– Submit 2D sketching / 3D rendering (JPG); and

– Workable prototype that reflects the product's current state

– No limit in theme

Conceptual Group - Student Division

– Submit 2D sketching / 3D rendering (JPG) or Prototype;

– No limit in theme

  • Student Division (ACADEMIC YEAR 2019 / 2020):
    • Ages of over 18
    • Currently enrolled in a full-time course in Hong Kong education institutes authorized by Hong Kong Education Authority; or Hong Kong citizens studying full-time or part-time design course overseas
    • All entries must be original design created by individual or group
  • Kick-start Project Division:
    • Business registered in Hong Kong or ONE of the owners must be Hong Kong citizen with HKID card.
    • All entries/designs should be an original design and approved to launch on a crowd-funding platform (e.g. Indiegogo, Jumpstarter, Kickstarter) for not more than two years from date of application deadline (launched between the period of 20 February 2018 - 20 February 2020).
    • Launched project has been suspended or canceled on the crowd-funding platform will not consider as eligible.
    • Same product/design cannot be enrolled to both Kick-start Project Division and Corporate Group at the same time.

Date of application

Start Date : Mid October 2019

End Date  : Toys & Baby Category - 9 December 2019
                   Gifts and Home & Houseware Categories - 20 February 2020

Mid October 2019 - 20 Feburary 2020 Call for Entry
30 October 2019 HKSDA Kick Off Seminar
26 November 2019 Deadline for Early Bird entries - Toys & Baby Category
9 December 2019 Deadline of entries, Payment due date and Physical product submission - Toys & Baby Category
Mid-December 2019 Adjudication - Toys & Baby Category
24 December 2019 Result Announcement - Toys & Baby Category
20 January 2020 Deadline for Early Bird Registration - Gifts and Home & Houseware Categories
10 Feburary 2020 Deadline for Regular Registration - Gifts and Home & Houseware Categories
20 Feburary 2020 Online Registration closed & Payment due date - Gifts and Home & Houseware Categories
26 Feburary 2020 Deadline for Physical product submission - Gifts and Home & Houseware Categories
March 2020 Adjudication - Gifts and Home & Houseware Categories
6 April 2020 Deadline for Registration - Conceptual Group - Student Division
May 2020 Result Announcement - Gifts and Home & Houseware Categories & Conceptual Group
Late May to Mid-June 2020

Return of non-awarded entries


  • By Direct Deposit via bank*
    Account Name  :  The Hong Kong Exporters' Association
    Bank Name       :  DBS Bank (Hong Kong) Limited
    Swift Code        :  DHBKHKHH 
    Bank Code        :  016
    Account No.      :  000877429 (HKD currency account)
    Address             :  Room 924, Star House, 3 Salisbury Road, Tsimshatsui, Kowloon, Hong Kong

    *Participant bear any charges in relation to inward remittance.
    *Please upload your bank-in slip after LOGIN.

    • By ATM (for DBS ATM only)*
      Account Name  :  The Hong Kong Exporters' Association
      Bank Name       :  DBS Bank (Hong Kong) Limited
      Account No.      :  000877429 (HKD currency account)

      * Please upload your bank-in slip after LOGIN.

    • By Mail Cheque
      Payable to "The Hong Kong Exporters' Association"

      Address  :  Hong Kong Smart Design Awards Secretariat
                              c/o The Hong Kong Exporters' Association
                         Room 924, Star House, 3 Salisbury Road, Tsimshatsui, Kowloon, Hong Kong

      * Please write down your Company/Contact Name, ID Code & contact number at back of the cheque for identification.



    Early Bird Discount


    Last Call

    No. Entries
    (per Product Group)

    Corporate Group

    Toys & Baby

    (before 26 Nov 2019)
    (27 Nov - 9 Dec 2019)


    Maximum 3 entries 


    (before 20 Jan 2020)
    (21 Jan - 10 Feb 2020)
    (11 - 20 Feb 2020)

    Maximum 3 entries 

    Home & Houseware

    Conceptual Group 

    Kick-Start Project
    (Open theme and Category)

    (Until 20 Feb 2020)
    Maximum 3 entries

    (Open theme and Category)

    (Until 6 April 2020)
    Maximum 3 entries

    * All bank charges are to be borne by payer
    * All charge is non-refundable


    - Each single design/product can only enter ONE product group, multiple submission will be withdrawn from consideration
    - For Corporate Group, each company can submit 3 designs/products in each product group, i.e. maximum number of submitted entries is 45 (3 products x 15 product groups)


    Corporate Promotional Gifts
    - Give-away premiums designed for multi-clients
    - Serve as corporate souvenirs or free gifts to promote client's corporate image or special project/event
    - E.g. Greeting card, Gift pack/box/hamper, Utensils, Cup/mug, Umbrella, Multi-functional key chain, USB flash drive, Electronic devices etc.
    Leisure & Travel
    - Products aimed at facilitating or enhancing travelling experience.
    - Products designed for recreational purpose or to enhance the general quality of leisure time.
    - E.g. Glasses, Puzzle, Meal set, Neck pillow, Walking stick, Luggage tag,  Card holder, Wallet,  Bag, Backpack, Suitcase, Flatware set for travel, Inflatable headgear and accessories, Multi-functional decoration, Torch , Portable gadget, Video-memo, USB flash drive, Wireless speaker, Camera and peripheral products, Power bank, Mobile device peripheral products etc.
    Occasional & Festival
    - Gifts dedicated to special occasions
    - For custom festivals such as Lunar New Year, Dragon Boat Festival, Lantern Festival, Mid-Autumn Festival, etc.
    - For religious festivals such as Easter, Buddha's Birthday, Thanksgiving Bay, Christmas etc.
    - For special occasions such as New Year Eve, Wedding, Birthday, New born Baby, Graduation ceremony, Valentine's day, Children's day, Mother's day, Father's day, etc.
    - E.g. Tea set, Red pocket, Calendar, Festival Poster, DIY set, Gift box, Lantern, Lamp, Decoration, Festival related accessories etc.
    Personal Accessories
    - Gifts for carrying or wearing as personal fashion accessories
    - Covered lifestyle products
    - E.g. Glasses, Watch, Jewelry, Bag, Wallet,  Headphone, hat, scarf, Shoes, DIY set, Fashion-related products, Designed USB flash drive, Designed power bank, Mobile device peripheral products,  etc.
    - Gifts for office and/ or study environment
    - E.g. Card holder, Phone stand, Cup/Mug, Office gifts, Mobile device peripheral products, Agenda/Organizer/Planner, Writing pad, Stationery, Reading tools, Paper weight, Workplace decoration etc.



    Dining & Party
    - Tableware used for setting a table, serving food and dining. It includes cutlery, glassware, serving dishes and other useful items for practical as well as decorative or party purposes
    - E.g. Toddler tableware, Lunchbox, Lunchbox tote, Utensils, Cup/Mug, Tea infuser, Tea pot set, Bottle, Bottle opener, Wine peripheral products, Wine Charms, Glass marker, Grinder, Ice mold, Food holder, Food cooling/warming tool etc.



    - Items, gadgets, tools and accessories found in kitchen and used for cooking, baking or food preparation etc.
    - E.g. Cup/Mug, Utensils, Bottle, Peeler, Colander, Food/Beverage processor, Strainer, Spout, Baking tool, Cookware, Kitchen cleansing tool, Fridge memo clip etc.



    Living & Home Décor
    - Variety of home products found in living room, including home organization products, home accessories and decoration. (Excluding furniture)
    - E.g. Mirror, Wall-mount art piece, Door stopper, Closet products, Home decoration, Speaker for home, Home lightings, Book stand,  Electronic/Smart device peripheral products, Smart home device etc.



    Pet & Plant Care
    - Devices, gadgets or products made for pet or gardening that provide perfect care for the outdoors or indoors.
    - E.g. Pet drinking bottle, Pet toys, Pet Leash,  Slow Feeder, Pet clothes and beautification item, Pet bathing tools, Garden Décor, Garden Tool, Self-watering planter, Vase, Glass pot etc.



    Wellness & Personal Care
    - Items found in bathroom and/or for personal wellness, hygiene and beautification.
    - E.g. Accessories container, Mirror, Tooth flossing tool, Bathing product, Functional glasses, Hair dryer, Tissue, Home sterilizing tool, Personal sterilizing tool, Filtering mask, Wrist pillow, Inedible health related products, Sports products, Exercise & fitness equipment and accessories etc.




    Baby & Mother Care
    - A variety of products designed for babies & maternities including bottles, carriers, and clothing with NO play value.
    - E.g. Teether, Toothbrush, Bottles, Utensils, Feeding tools, Utensils & toys cleansing tools, Bathing items, Carriers, Clothing & accessories etc.


    Electronic/Tech Toys
    - Toys require batteries to operate
    - Able to interact with human players
    - Toys with Technology
    - E.g. Connected toys, Smart toys, Robots, STEM toys, Remote control toys etc.


    - Involving skill, knowledge or chance to win or to solve a puzzle in result of amusement or fun
    - E.g. Card games, Board games, Arcade games, Racing & Competing games, Sports game etc.


    Infant & Pre-school Toys
    - Infant & Pre-school Toys are intended for children to work independently or within a small group with or without teachers' guidance.
    - E.g. Teether & baby rattles, Cot mobiles, Rockers & swings, Playmats, Bouncers, Baby Gyms, Sensory toys,   Activity Toys, Puzzles, Muscle training games, Musical toys, Travel toys, Bath toys, Comforters,  Educational toys, Table toys, Baby Walkers & Ride-ons, Rocking Horses etc.



    Traditional Toys
    - Toys that can be played and operated without batteries
    - Physical and non-electronic toys.

    - E.g. Picture books, Low tech Toys, Blocks, Matchbox cars, Winding Toys, Figures, Toy soldiers, Dolls, Puppets etc.


    Kick-Start Project Division/Student Division

     Open theme and category

    Gold, Silver, Bronze and Merit
    • The best designs from each of the 15 product groups of Gifts, Home & Houseware and Toys & Baby categories and Conceptual Group will be awarded a Gold, Silver, Bronze and Merit. 
    • All awards are selected by judging panels.
    Judge Award
    The 6-7 judges in each judging panel will select their most favourable entries from Corporate Group with maximum of 19 Judge Awards will be chosen.
    Green Award (Optional enrolment)
    This award is an optional award to be applied during application. This is presented to entry which has incorporated environmentally sustainable principles/ elements in design and production. 1 entry for each category of Corporate Group (total of 3 entries) and 1 entry under the whole Conceptual Group will be selected from all finalists. Enrolled entries will be judged by the following criteria:

    • Address details of resource friendliness, sustainability, reparability, durability, recyclability and reusability.
    • Consideration of disposal problems.
    • Use of sustainable materials
    • Bearer of internationally recognized eco labels or certificates.
    Technology Award - for Corporate Group only
    1 entry each from both Gifts and Home & Houseware categories respectively
    This is presented to entry which has incorporated technology elements in design and production.
    Smart Aging Award - for Corporate Group only
    1 entry each from both Gifts and Home & Houseware categories respectively.
    This is presented to entry which has met the needs of the seniors.
    Outstanding Packaging - for Corporate Group only
    1 entry each from both Gifts and Home & Houseware categories respectively.
    This is presented to entry which bring us the creativity, marketability, innovative, execution and quality of their package.

    Best of the Year - for Corporate Group only
    The best entry among 5 groups of Toys & Baby category.

    Awarded Products Featured in Awards Booklet & Leaflet
    9,000+ distribution to VIPs, potential buyers, distributors 
    Awarded Products Showcase in Hong Kong, Japan and Germany Roving Exhibitions
    21,000+ unique visitors to Awards exhibitions (2019)

    Click HERE to know more.
    Media Exposure
    50+ Printed Coverage in 2019
    HK$3M+ Media Value in 2019
    Business Matching Services - For Corporate Group and Kick-Start Project Division ONLY
    Each Corporate Group and Kick-Start Project division winner will be arranged to attend buyer meeting and present their products to the buyers at individual “Buyer meeting”
    Awards Icon Entitlement
    All awardees will be granted the rights to use HKSDA award icons with corresponding awarded products for marketing/promotional/commercial use.
    Certificate & Trophy
    Certificates to all awardees
    Gold awardees will also receive trophy
    Cash Coupons & Prototype - For Conceptual Group Student division ONLY
    Gold, Silver & Bronze awardees in Student Division will be awarded with HK$ 3,000, HK$2,500 and HK$2,000. They will also be assisted with prototype building.
    Work Attachment - For Conceptual Group Student Division ONLY
    Student awardees can entitle work attachment service.
    Resume required to be eligible for matching.

    1. Disqualification or Withdrawal

    • The Organizer reserves the right to disqualify any entries not prepared in accordance with the regulated format and entry fees will not be refunded.
    • Entries of Kick-start Project Division should be truthful. The Organizer reserves the right to disqualify entries with misleading imagery or untrue demonstration of functionalities.
    • Any entries being withdrawn by any entrants, no fee will be refunded.
    • Please notify the Organizer by email if any withdrawals on or before the submission deadline.
    • Payment must be made when entries submitted. Organizer reserve the rights to disqualify the entrant if payment for all entries is not settled by 9 December 2019 for Toys & Baby category and 20 February 2020 for Gifts and Home & Houseware categories respectively.

    2. Return of Non-Awarded Entries

    • All non-awarded entries can be returned in May 2020. He/She is required to pick up in person with further notice from the Organizer the collecting location and time by email. Special arrangement only upon request by completing the form of “Request for Entries Return” and email to enquiry@SDAwards.org.hk by 28 February 2020.

    3. Liability for Loss and Damage

    • While every precaution will be exercised in the handling of entries received by the Organizer, the Organizer accepts no liability for any loss or damage of any kind whatsoever for any entry submitted.
    • It is advisable for the entrants to arrange product liability insurance for their entries.

    4. The Participant declares and warrants that the Entry does not

    • Infringe or violate, or involve elements that infringe or violate any applicable laws and regulations, including but not limited to crimes, violence, obscenity, indecency, libel defamation, races misunderstanding or discrimination, privacy invasion, under any kind of preferential treatment, solicitation, or threatening;
    • Infringe or violate any intellectual property rights, including but not limited to copyrights, patent, trademarks, trade names, trade secrets or other proprietary rights, held by any third parties, regardless whether or not such rights are known to the Participant;
    • Contain any confidential information of any third parties;
    • Contain an individual or organization who did not give their consent.

    5. Design Registration and Patent

    • It is the responsibility of the entrants to protect designs by design registration or patent. All matters regarding design copyright will be arranged by the entrant(s).

    6. Exhibition/Interview

    • The Organizer reserves all rights to exhibit and/or publicize the prize-winning and other entries in any format at their discretion.
    • The awarded parties would be interviewed. Photo and video shooting of the awarded and merit entries would also be made for promotion via website and various materials, i.e. Awards Booklet, video at the Awards Presentation Ceremony & Press Conference and exhibition venues.

    7. Notice

    • The Organizer may at anytime and without notice, amend or alter their prizing policy and/or deadlines.

    8. Personal Data

    • All personal information submitted will solely be used for the Hong Kong Smart Design Awards purposes. In accordance with Sections 18 and 22 and Principle 6 of Schedule 1 of the Personal Data (Privacy) Ordinance by Office of the Privacy Commissioner for Personal Data, Hong Kong, the entrants have the rights regarding access to and correction of personal data provided.

    Apply NOW !!