NOC Full Moon Gift Set


Mei-Yin LEUNG, Niki
NOC Coffee Co.
 
 
 
There are plenty of festive gift boxes available on the market during festivals. Through thoughtful designs, they can provide a completely new experience. NOC Coffee Co., with the brand concept of “not only coffee,” added a playful touch to its coffee products in the NOC Full Moon Gift Set. In one or two minutes, the gift box sleeve can be transformed into a rabbit lantern, projecting the scene of rabbits chasing the moon.
 

Simple Style, Meticulous Design Process
NOC Coffee Co. is known for its minimalist style. Designer Niki LEUNG emphasized that this does not mean the design process is easy. “Take typography as an example. While the product name has to be highlighted in limited space, information such as the choice of coffee beans is to be clearly shown. Designers have to think about how to make it comfortable for users to read,” she said.

Niki believes that product design should not only focus on functionality but also on aesthetics, which is her design philosophy. “When all products are displayed together, the one attracting attention must be the visually appealing one. Then users would learn more about the functions. Therefore, designs have to pursue both aesthetic appeal and functionality.”

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