SNAPX


Ball CHEUNG
Sapiens Design Ltd.
 
 
 
Hong Kong design is full of flexibility. SNAPX is a series of creative animal-themed toys from the Sapiens Design Ltd., designed by Ball CHEUNG. Ball noticed that animal decorations available on the market are usually large, plastic simulation toys for younger age groups, "I think the beauty of nature is not something that man-made items can express, so I thought of presenting it in a more abstract and geometric way to awaken people’s imagination of nature," he described.

SNAPX is composed of a patented core body and magnetic components, allowing users to assemble different animals and change their poses under the fun magnetic building system. They can also be disassembled into magnets for daily use, blurring the boundary between modern home decorations and toys.
 

Can-do Attitude Unlocks Possibilities
Behind this effect is the combination of natural wood and 3D printing technology. Ball stated that the can-do attitude of Hong Kong designers is impressive, “Flexibility is our strength. Combined with rich production knowledge, we can bring creative ideas into reality. I hope that in the future, more Hong Kong designers can leverage this strength and courageously establish their own brands.”

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