Mr. Kenny Sham
Kenny Sham is currently the Head of Marketing of LEGO leading Digital, Branding, Retail, Community & Theatrical content marketing for Hong Kong, Taiwan & Macau region. He is also one of the key leadership members in the APAC LEGO Marketing team leading the overall APAC marketing direction.
He has all-rounded experiences in both sales and marketing across FMCG, Healthcare, Personal care and Toy industry in multiple APAC markets. Having worked across various Global brands, he has strong belief in creating powerful marketing campaigns by combining local consumer insights creatively with global brand story and convert the brand desire to real sales in virtual or physical retail channel.
On the personal front, he pays strong effort on building a stronger marketing community locally by sharing his marketing and branding belief in universities and industry conferences. He also places a strong focus on mentorship to develop the builders of tomorrow while also devoting himself on supporting NGOs that work on children causes and children rights.
2020 Panel of Judge, Marketing PR Award 2020, Marketing Magazine 2020 PR Marketing Conference
2019 Adjudicator, LEGO Brickthrough Business Challenge 2019, LEGO Group
2018 Panel of Judge, Marketing Excellence Award 2018, Marketing Magazine
2017 Speaker & Adjudicator, QP Business Case Analysis Competition 2017, HKICPA