Xwin

Product Name:
Yi Dong

Applicant Company:
AOMM Creative Limited

Category:
Gifts

Product Group:
Occasional & Festival

Designer: YIM CHI KWAN 嚴志君, WAN WAI NANG 溫衙能

Award:
Gold
Outstanding Packaging Award
Judge Award
Finalist

1. Product packaging in hanging painting style
2. Enhance the collection & appreciation value of the product

1. Tea products are originated from the eastern & western side of the mountain, the duration of exposing under sunlight will be different, and therefore, the taste of tea will be different even they all come from the same mountain. To denote this idea, we use “Yin” & “ Yang” as our visual concept to highlight this feature of the product.

2. Simply use the contrast of black and white color and various combinations of dots, lines & plates to demonstrate the essence of simple aesthetic

3. Hanging painting is a brand new packaging idea for products with similar nature

4. Each set of product is composed of 8 small boxes, each box containing one Pu’er teacake; there are total 8 unbroken lines (Yin) & broken lines (Yang) visual on box covers. Each set of products is definitely representing a “Trigram” and people can compose a “Hexagram” if they have two sets of product.

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