• Presentation of new product range
• Impactful engagement of celebrities and influencers
• Encourage product testing and usage
• Inspire social media exposure
• Impactful design evokes excitement and awe in recipients
• French chateau used to “house” entire product range
• Façade of chateau reflects real architectural design elements to enhance authenticity
• Embellishment using red roses pays homage to the brand’s logo and adds colourful, hand-crafted, feminine touch
• Thoughtful design of chateau interior presents products in visually pleasing and sensible display
• Beautiful design coupled with practical presentation to enhance user experience and encourage brand promotion
Hong Kong Smart Design Award 2024
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Disclaimer: The Government of the Hong Kong Special Administrative Region provides funding support to the project only, and does not otherwise take part in the project. Any opinions, findings, conclusions or recommendations expressed in these materials/events (or by members of the project team) are those of the project organisers only and do not reflect the views of the Government of the Hong Kong Special Administrative Region, the Culture, Sports and Tourism Bureau, Create Hong Kong, the CreateSmart Initiative Secretariat or the CreateSmart Initiative Vetting Committee.