1. DIY Assembly Wooden figurines
2. Accompanied with AR (Augmented Reality) features
3. AR Feature allows users to scan and interact with their moji, along with customizable scene backgrounds, outfits and facial expressions
4. AR Photo Mode: after customizing, users can use their smart device camera to show
moji in the real world. Then snap and share on social media platforms.
1. Toy figurines have been a big part of traditional childhood collectable toys. Technology is changing the way children play, as touchscreens have become more popular amongst the young.
2. We encourage to preserve the beauty of traditional toys in this digital age by combining the best of both worlds (AR and a collectable toy) in one.
3. The moji figures come with customizable facial features on the application.
4. Toy components are designed with patented interlocking structures, glue or tools are not required throughout the assembly process
5. The moji line comes in different editions to target different consumers
Hong Kong Smart Design Award 2024
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Disclaimer: The Government of the Hong Kong Special Administrative Region provides funding support to the project only, and does not otherwise take part in the project. Any opinions, findings, conclusions or recommendations expressed in these materials/events (or by members of the project team) are those of the project organisers only and do not reflect the views of the Government of the Hong Kong Special Administrative Region, the Culture, Sports and Tourism Bureau, Create Hong Kong, the CreateSmart Initiative Secretariat or the CreateSmart Initiative Vetting Committee.