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Product Name:
The Reunion

Applicant Company:
ReALLY Design Limited

Category:
Gifts

Product Group:
Corporate Promotional Gifts

Designer: Vincent MOK, Sin-Kei WONG

Award:
Bronze
Finalist

Chinese New Year is a cherished festival where families and friends gather to celebrate and share blessings. Inspired by the reunion dinner, a design concept emerges to convey New Year Blessings through red packets, every dish on the red packet represents good fortune and heartfelt wishes.

The concept breathes life into the tradition of red packets, infusing them with the spirit of togetherness. It reminds us that Chinese New Year is about more than feasting—it's about fostering love, harmony, and goodwill. Ultimately, the design concept beautifully merges the importance of the reunion dinner and the tradition of red packets, creating a seamless connection between family gatherings and the exchange of blessings.

團年飯在中國傳統文化中非常重要,不僅是一頓晚餐,更是家庭團聚的象徵。 利是封也是新年期間的重要傳統,代表傳遞祝福和吉祥。 我們希望透過設計,巧妙地融合這兩者,以耳目一新的感覺傳承文化。

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