• Promote launch of new product
• Enhance engagement of industry and social media influencers
• Disseminate key product messages
• Encourage positive social media coverage
• Unique hamper design to differentiate and create curiosity
• Dolls, books, and flip-book create a whimsical yet complementary suite of items
• By turning pages of the flip-book recipients travel through a visual journey crafted around the theme “Love your age”
• Dolls carry red roses in subtle homage to the brand logo
• Strong French design aesthetic to support brand identity and history
• Artistic presentation to generate enthusiastic online conversations
Hong Kong Smart Design Awards. ALL RIGHTS RESERVED..
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Disclaimer: The Government of the Hong Kong Special Administrative Region provides funding support to the project only, and does not otherwise take part in the project. Any opinions, findings, conclusions or recommendations expressed in these materials/events (or by members of the project team) are those of the project organisers only and do not reflect the views of the Government of the Hong Kong Special Administrative Region, the Culture, Sports and Tourism Bureau, Create Hong Kong, the CreateSmart Initiative Secretariat or the CreateSmart Initiative Vetting Committee.