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Product Name:
mosi inclusive mooncake

Applicant Company:
無事無事研究所有限公司

Category:
Gifts

Product Group:
Occasional & Festival

Designer: Frank Lo 盧潤發, Comma LEUNG 梁雯蕙

Award:
Merit
Finalist

mosi inclusive mooncake is a product with a social mission. The packaging design has cooperated with an Autistic artist—John Lee. John has been diagnosed with autistic spectrum disorder and anxiety disorder at a young age.

The idea of the packaging design comes from a question we had asked John, ‘What do you think of autistic people?’ And his reply finally became the concept of our design. He said that ‘there might be little differences, but they are also eager to live together, just like the ordinary. No one wants to be alone.

以月餅說共融故事——我們與不同能力朋友John Lee一同設計包裝,理念來自於問John的一個問題「你是如何看待自閉症?」
他說不同能力人士或許有些相異,但同樣渴望融入群體,於是我們設計了不同的兔子代表不同的人,而盒中最右的兔仔則是自閉症的兔子,另一隻玉兔回頭邀請他加入,則代表着我們,在不同能力人士努力走近我們時,我們也要正面接納,帶領着他成為社會看得見的一份子。

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