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Assistant General Manager, Retail & Corporate Sales Dept.
K11 Concepts Limited
Hong Kong

Gigi Cheung received her double major in Marketing & Economics from HKUST & University of Wisconcin-Madison. She then obtained an MBA degree with Finance concentration from HKUST. Gigi has over 16 years of working experience in world leading companies such as Procter & Gamble, adidas, Puma and Mannings. This experience has made Gigi a professional in a wide range of fields such as Business Development, Marketing, CRM and Product development.

Joining the Retail and Corporate sales team at K11 as Assistant General Manager in November 2015 was a new chapter for Miss Cheung and she has excelled in the role capably fulfilling her duties. Various roles in the department includes, managing the retail operations of the K11 Design store, the exploration of new brandings for the store and identifying any possible cooperation with artists and designers. Gigi is also leading the central merchandising team, which is responsible for merchandising for all concepts stores in Hong Kong & China, including designer furniture projects in properties for all NWD corporates.